Aura Group is consolidating the group’s expertise in insight work into a new insight agency, Aura Insight.

Aura Insight is being built as a hybrid organization, bringing together the group’s insight expertise in areas ranging from market and brand to Public Affairs and sustainability. Through Aura Insight, Aura Group strengthens its ability to solve even more complex and demanding strategic challenges for its clients.

Trust & Growth as a unifying direction

Building trust and growth continues to be the common thread within Aura Group. With Aura Insight, the proprietary Trust & Growth model gains a dedicated platform for further development. Aura Insight becomes the hub where analysis and strategy converge to elevate the understanding of these key factors to a new level.

"“We are creating a stronger foundation to help our clients understand their market, their position, and their path forward. With Aura Insight, we are taking insight work to the next level."

Paul Roswall

VD, Aura Insight

A broader and stronger offering

Axiom Insight, with its long-standing experience in opinion analysis and traditional insight methods with a focus on trust, is being restructured and, together with colleagues in the group, forms Aura Insight. This broadens the offering, adding insight capabilities with a greater focus on market and brand. A key figure in this development is Mats Rönne, one of Sweden’s leading experts in brand strategy and effectiveness measurement, who is now part of the build-up of Aura Insight.

“This is a natural next step for us,” says Paul Roswall, CEO of Aura Insight. “We are creating a stronger foundation to help our clients understand their market, their position, and their path forward. With Aura Insight, we are taking insight work to the next level.”

Read more on aurainsight.se